No filmy branding for Salman Khan's NGO

  • IANS
  • |
  • Updated: Jan 21, 2013 01:33 IST
  • Salman Khan, Arbaaz Khan, Sohail Khan

    Bollywood star Salman Khan, center, along with his brothers Arbaaz Khan, left, and Sohail Khan poses for photographs during the launch of Being Human's first ...

  • Arbaaz Khan, Salman Khan, Sohail Khan

    Bollywood actors Arbaaz Khan, Salman Khan and Sohail Khan along with others during a press conference announcing the launch of the flagship store of apparel ...

  • Salman Khan, Mandira Bedi

    Salman Khan greets Mandira Bedi during a press conference announcing the launch of the flagship store of apparel brand Being Human in Mumbai. (UNI PHOTO)

  • Salman Khan, MD of  Mandhana Industries Manish Mandhana

    Bollywood actor and brand ambassador Salman Khan along with MD of Mandhana Industries Manish Mandhana during a press conference announcing the launch of the flagship ...

  • Salman Khan

    Salman Khan poses wearing a Being Human t-shirt during the launch of its first flagship store in Mumbai on Thursday, January 17, 2013. (AP Photo)

  • Salman Khan

    Salman Khan during a press conference announcing the launch of the flagship store of apparel brand Being Human in Mumbai. (PTI Photo)

  • Salman Khan

    Bollywood star Salman Khan speaks during the launch of Being Human's first flagship store in Mumbai, India, Thursday, Jan. 17, 2013. Being Human is a ...

  • Salman Khan

    Salman Khan takes off his jacket during the launch of his Being Human flagship clothing store on January 17, 2013. Khan announced the pan-India launch ...

  • Mandira Bedia, Salman Khan

    Mandira Bedia (R) looks on as Bollywood film actor Salman Khan takes off his jacket during the launch of his Being Human flagship clothing store ...

Actor Salman Khan doesn’t want to mix his NGO Being Human with his commercial work and has clarified that the costumes in his movies will not be containing the name of the brand.

“Our designers will design the clothes and those clothes will be included in our collection. But we will not be branding it in movies,” he said on Thursday at the launch of the first flagship store of Being Human.

“Now, characters like Radhe and Chulbul Pandey cannot be seen wearing a Being Human t-shirt,” added the 47-year-old, who is the founder of the charitable trust.

Many people from the film industry have often donated to the foundation. But Salman says he has put such a mechanism in place that
they don’t have to ask for charity from anyone.

“Sanju (Sanjay Dutt), Karan (Johar) and many people have donated to the foundation. But we have made the model such that we don’t have to ask for money from anyone,” he said and added, “Everyone should start some charitable work like this and competition should happen here. We must take it to a different level.”
 

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