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Not a Boss at the BO

bollywood Updated: Oct 23, 2013 15:46 IST
Dibyojyoti Baksi
Dibyojyoti Baksi
Hindustan Times
Highlight Story

Rajkumar-Yadav-in-a-still-from-the-movie-Shahid

The makers of Boss may have thought that it would be wise to release the film on Eid, in the middle of the week. But despite all the strategising, the film seems to have failed to live up to expectations. On Friday, even Hansal Mehta’s Shahid met with a similar fate. “Boss didn’t do well despite releasing on a holiday, having a five-day weekend, a good star cast and being the only big release that week,” says trade analyst Taran Adarsh.

Sharing the same opinion, another analyst, Amod Mehra insists on seeing the second weekend collections before declaring the movie a flop. “In five days they have made not more than `38 crore, though they claim to have made `45 crore. Even if you go by the `45 crore figure, it’s far less than Besharam. The budget of the film is not less than `80 crore, which is a huge amount to recover,” says Mehra.

About Shahid, the experts feel that being a small-budget film, it might break even by the end of the week. “Shahid’s word of mouth was good but the numbers are still low and with seven films coming out next week and Krrish 3 releasing the week after, it will be very difficult for the film to survive. It has a very low budget and has been acquired at a very low cost — that’s the only silver lining,” says Taran.

Mehra believes that since Shahid is a small film, the loss wouldn’t be big. “But at the same time, it won’t make a big profit. That’s the problem with films like these which deal with the underworld and are courtroom dramas. They completely lose out on family audiences.”

Numbergames
Friday
Rs45 lakh
Saturday
Rs75 lakh
Sunday
Rs85 lakh
Monday
Rs32 lakh
Total
Rs2.37 crore
Source: Taran Adarsh and Amod Mehra
approximate figures

Numbergames
Wednesday
Rs12.75 crore
Thursday
Rs8 crore
Friday
Rs6 crore
Saturday
Rs6 crore
Sunday
Rs8 crore
monday
Rs3 crore
Total
Rs43.75 crore
Source: Taran Adarsh and Amod Mehra
approximate figures