Trust Ekta Kapoor to come up with uncanny ideas. As her forthcoming film, Ragini MMS gears up for release on May 12, the makers have hit the internet with a novel idea — a new Facebook application called Punch the Pervert.
"Today, at least 80 per cent of the people wish to invade others’ privacy. And out of them, 20 per cent want to target women’s privacy. So my marketing team has come up with an idea to launch a new campaign, which gels with the theme of our film," says Ekta.
The producer’s new film is a combination of two stories — one from Delhi and the other from Mumbai. The film deals with a paranormal
incident that took place near the city, which has been combined with the story of an MMS scandal that had rocked Delhi in 2004.
"In the film too, a boy wants to invade the privacy of a girl. So our new campaign isn’t disconnected from the film at all. But that’s where the connection with our film and the campaign ends. Our story is much more than that with the super-natural angle," she adds.
Interestingly, Ekta’s Punch the Pervert campaign was launched on the web world on March 8 to coincide with International Women’s Day. In the past too, many filmmakers have gone the internet way to promote films.
During the release of 2008 film, Dev D, the makers had launched a campaign, Lustline on the internet that saw visitors logging on to the
official website of film to hear the lead character, Chanda talk dirty.