A few days ago, we reported that Farah Khan was upset with distributors of her 2007 film, Om Shanti Om (OSO) — Eros International — for not promoting the film well ahead of its release in Japan on March 16. And now, news is that Eros International has planned a series of promotional activities to market the Shah Rukh Khan-Deepika Padukone starrer.
In fact, the Japanese distributors are assisting them to promote the film too. “They have organised flash mobs and the Indian Embassy in Japan is also throwing a party for Farah, where many senior Japanese officials will be joining her,” says a spokesperson from Eros.
The production company also claims that OSO will have a wider release than any other Bollywood films that have opened there. “Normally, Indian films release in two or three screens in Japan, but we have managed to get 15,” adds the spokesperson.
Kumar Ahuja, senior vice-president, business development, Eros International explains further, “Shah Rukh enjoys a cult fan following overseas, including Japan, and the showcasing planned for the film there reasserts his global appeal. We are confident that OSO will be well received on its release.”
Farah, who left for Japan on March 12, will be staying there till the release. She says, “I’m happy that Eros is taking OSO to another level. It’s fantastic that six years after its release, it continues to entertain audiences across the world.”
English Vinglish releases in Hong Kong, Germany Meanwhile, Eros International is set to explore a couple of unconventional markets with the Sridevi starrer English Vinglish (2012). They are set to release the film in Hong Kong and Germany. “The subtitled version of English Vinglish is releasing in Hong Kong this weekend and in Germany in May,” says a spokesperson from Eros.