The audiences crave for content-based films, and that’s what producers and siblings Jackky Bhagnani and Deepshikha Deshmukh strive for when producing films. Their first jointly-produced film, Sarbjit, is based on the life of Sarabjit Singh, an Indian national convicted of terrorism and spying by Pakistan.
“Generally, it’s a very calculated risk when it comes to making a film. But we want to make a movie that goes beyond just the box office numbers. Content will always be number one for us. We want to be involved with projects that establish a connect with people,” says Jackky.
“In Sarbjit’s case, for example, we were shocked to learn about how he was really treated. That’s precisely why we decided to go ahead with this film because we wanted to be involved in the process of telling his story to the world,” adds the actor-producer.
His sister, Deepshikha says they wanted to do something different from the masala films that their father, producer Vashu Bhagnani, is famous for. “Papa is known for creating big-budget masala comedies, but we wanted to create a different niche. Earlier, money used to dictate the kind of scripts that were being written. But now, it’s the other way round and people now want to see movies that move them. That’s the kind of cinema we want to be involved with,” she says.