First it was actors Imran Khan and Sonam Kapoor during the promotions of I Hate Luv Storys. Now, Ranbir Kapoor and Priyanka Chopra have pledged to support the Alliance Against Copyright Theft (AACT), a coalition between Bollywood and Hollywood studios to fight film piracy in India.
Kapoor and Chopra will be seen in an anti-piracy film conceptualised by AACT to create awareness about the initiative. The number to dial to stop piracy is 1800-103-1919.
On behalf of the film's crew, Ram Mirchandani, chief creative officer, Eros International, producer Sajid Nadiadwala, Kapoor and Chopra had recently sent a letter to the commissioner of police.
It mentioned, "We have full and strong faith in our state machinery, in you and your department and other enforcement units to support us on this front in our endeavour to stop piracy. We are sure your department will use all wherewithal at your disposal to stop this menace and set an example of how stopping piracy is beneficial both to the state and to the film industry."
AACT took immediate action and conducted a raid in Andheri (E). A spokesperson confirms, "Andheri is the most notorious area for film piracy, so all the stalls there have been forced shut. We've seized 1,028 pirated DVDs, out of which 321 included Anjaana Anjaani, Robot and Khichdi. The team has also arrested one accused."
Mirchandani, who is also the founding member of AACT, says, "We wanted Anjaana Anjaani to have piracy control whether it was happening through cam-cording or copying at the theatres or through DVDs.
"We had signed a letter to request the commissioner to take up action, because it's important that people come to the theatres to watch the film and not watch it on pirated DVDs. It's still the tip of the iceberg and a lot more has to be done to curb piracy at a global level."