Winning accolades the world over for bringing rural reality on screen, Peepli [Live] is another hit from Aamir Khan's camp.
The movie explores the gap between rural and urban India.
The movie has generated the right buzz courtesy its storyline and producer Aamir Khan's promotional expertise.
Directed by debutante Anusha Rizvi, it is a satire on farmers' suicides and the subsequent media and political response.
Other than Naseeruddin Shah, the film stars theatre artists and tribals from villages.
This is the fourth film from Aamir Khan Productions.
The film has been shot extensively in Gujarat, Madhya Pradesh and New Delhi.
Peepli [Live] has won the Best First Feature Film award at the 31st Durban International Film Festival.
The film, which hits theatres today, will hit 600 screens in India and 100 screens overseas.
Aamir Khan's much talked about and highly successful production venture Peepli [Live] will be released in Britain on Sept 24. And the actor-filmmaker plans to tour the country extensively to promote the satirical comedy that is breaking new ground.
Aamir has also made a request to all his fans in Britain to watch the film only when it officially releases there and not on pirated DVDs or by downloading it from the internet, said a press statement.
He feels that the movie buffs can truly enjoy the Peepli [Live] experience in theatres only.
Made on a budget of approximately Rs.100 million (including marketing costs), the movie left the audiences bursting out in guffaws and recovered its investment even before its release - through satellite and music rights for Rs.100 million and Rs.40 million respectively.
A political satire about farmer\'s suicides in India by journalist-turned-director Anusha Rizvi, Peepli [Live] has done astounding business in India - in its opening week, it earned about Rs. 24 crore.
With 109 overseas prints, it grossed another $ 640,000 (Rs.2.88 crore) abroad. Peepli [Live] received one of the highest openings for a non-cast film in overseas markets.
In the US, the film released on 64 prints and has grossed $364,000 in the opening weekend. In the Middle East, the film released during Ramadaan and opened at $175,000 on 18 prints. South Africa, Pakistan, Singapore, Benelux and Kenya contributed to about $59,000 in the opening weekend.
It starred lesser known tribals from Bhadwai village in Madhya Pradesh and members of late playwright Habib Tanvir's theatre troupe Naya Theatre. While the lead role of Natha was played by Omkar Das Manikpuri, other actors in the movie are Malaika Shenoy, Nawazuddin Siddiqui, Shalini Vatsa, Farrukh Jaffer, Vishal O. Sharma, Aamir Bashir, Sitaram Panchal and Yugal Kishore. The only known actors in the black comedy have been Naseeruddin Shah and Raguveer Yadav.