People still confuse me with Anurag Kashyap: Anurag Basu | bollywood | Hindustan Times
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People still confuse me with Anurag Kashyap: Anurag Basu

Barfi director and screenwriter Anurag Basu feels that film directors don’t feel the need to be known to the world. The Super Dance reality show judge adds the half of the audience doesn’t even recognise him.

bollywood Updated: Sep 07, 2016 07:49 IST
Kavita Awaasthi
Anurag Basu feels he is unable to build his brand value as he can’t always be in the limelight.
Anurag Basu feels he is unable to build his brand value as he can’t always be in the limelight.(Photo: Waseem Gashroo/HT)

Unlike many film directors, Anurag Basu is not keen on building his brand value. “Building a brand takes time. One has to constantly be at the forefront. Neither do I use social media, nor am I in the news often. Several directors have been consistent and have established themselves. I don’t think I can do that,” says Anurag, who is currently judging a reality dance TV show Super Dancer. However, he says he is not a “regular” on TV either. “After this show wraps up, I will disappear. I follow my heart, and I do my own thing,” he adds.

Although Anurag has directed acclaimed films such as Murder (2004), Gangster (2006), Life in a... Metro (2007) and Barfi! (2012), among others, he feels that the audience doesn’t “recognise” him. “Even today, people confuse me with Anurag Kashyap (film-maker). I don’t mind it though. I know half of the audience doesn’t know me,” he says.

The director has also made many TV shows such as Tara (1996), Koshish ...Ek Aashaa (2000) and Love Story (2007). Anurag feels that he knows “the TV audience well”. “They are not concerned with directors. Moreover, directors don’t feel the need to be in front of the camera, or be known to the world,” he adds.

Anurag’s TV show Stories by Rabindranath Tagore, which was on air last year, has been appreciated by audiences all over the world. “It has been acknowledged by people in New Zealand and Australia. It is heartening to see that people want to watch good content,” he says, adding that this is what drives him to “work on TV shows and films simultaneously”. “People often have the notion that film directors should not work on the small screen. But I feel otherwise. I have constantly juggled films, ad films and television shows,” he says.

Several actors and film-makers are nowadays showcasing their talent through web series and short films that are uploaded on streaming platforms online. Anurag feels that the platform has a great future and provides great opportunity. “It is also a wonderful way to showcase one’s work to the international audience. However, not many projects have been approved by these platforms in India,” he says.

Anurag has been part of a few reality TV shows, including India’s Best Dramebaaz in 2013, but he admits that he “can’t judge a show that has adult contestants”. “Kids are real and organic. Adults add a lot of drama to the show. I think keeping it real is the key,” he says.