Actor Preity Zinta’s much-delayed Bollywood comeback seems to have hit a roadblock even before it could take off. Ishkq In Paris failed to create any hype before its release, and that showed in its collections too.
Trade analysts claim that the film, made on a budget of Rs18 crore (according to trade analyst Amod Mehra), failed to cash in on having Preity as the female lead. It couldn’t earn even Rs1 crore in its opening weekend. “It’s very poor (the collections). The three-day collection is around R1 crore. It’s a complete failure. People don’t want the film at all, so there’s no question of improvement in the collections. They should have cast a younger heroine,” says trade analyst Vinod Mirani.
Amod Mehra reveals that the opening collection for Friday was around R35 lakh, which diminished over the weekend. “Its first week looks set to be the last week in theatres. It’s a complete wash-out,” he says.
Exhibitors too are disappointed with the turnover that the film has generated. “The occupancy was just average, with 20-25 per cent over the weekend. It was below expectations. The film is not a hit,” says Girish Wankhede, general manager, corporate communications and public relations, Cinemax India Ltd.