After creating a YouTube channel on Silk Smitha during the promotion of The Dirty Picture and another on Dev Anand’s famous songs immediately after he passed away, a channel on Raj Kapoor, with over 100 plus videos, has been started to coincide with the legendary actor’s birth anniversary (December 14).
Hiren Gada, director of Shemaroo Entertainment, official channel partners of YouTube since three years, says, “For Raj Kapoor’s birth anniversary, we created a playlist of our online videos. This helps surfers find everything related to Raj Kapoor songs, videos, and famous scenes in one place. Currently, there are 100 plus videos on this channel.”
Raj Kapoor’s famous films including Awaara (1951), Shree 420 (1955), Sangam (1964), Mera Naam Joker (1972), Satyam Shivam Sundaram (1978) and Ram Teri Ganga Maili (1985) feature among others, on this channel that hasnow crossed over a million views already.
Gada says that it was after noticing changes in consumer consumption that they decided to adapt to the digital podium and the move has paid off. He says, “We have been creating channels on Raj Kapoor, Amitabh Bachchan songs and other film songs for a while now.”
Apart from these, there is also a fifteen minute movie channel, which has cuts from recent films such as Ishqiya (2010) and classics like Dilip Kumar’s Mugal-e-Azam (1960), Raj Kapoor’s Chhalia (1960) and Amitabh Bachchan’s Don (1978) among others.
Another such channel boasts of full movies that can be watched online at no cost.
Says Gada, “The content house benefits because Google, which owns YouTube now, shares ad revenue with them. Besides that, the content is also available on sites like yahoo.com and dailymotion.com.”