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Rajneeti to be aired on TV

bollywood Updated: Aug 09, 2010 19:12 IST
Rachana Dubey
Rachana Dubey
Hindustan Times
Highlight Story

Buzz is that one of the most anticipated films of the year, Rajneeti, could be aired on TV within a month of it theatrical releases. Reportedly, Colors channel has bought its telecast rights for around Rs 6 crore. That is almost a crore-and-a-half more than what was paid for UTV’s Ajab Prem Ki Ghazab Kahani that aired on the same channel within 30 days of its release. Ajab Prem Ki Gajab Kahani’s satellite rights had reportedly come with Rs 4.5 crore price tag.

The channel spokesperson refused to comment but a source who did not want to be named, confirms that the film that releases on June 4 worldwide will have its TV premiere on Colours in the first week of July, though a telecast date is yet to be set.

“It’s something the channel has been doing for a while now and it is a complete win-win situation for everyone. Neither the producer nor the exhibitors or the channel suffers because these days a film’s theatrical run does not exceed more than four weeks. The films fetch us great ad revenue and TRPs too,” points out the source.

RAJNEETILately, several big films, including Ajab Prem Ki Ghazab Kahani, Blue, Main Aur Mrs Khanna, Rann and Kurbaan, have been aired within a period of a month to 45 days of their release. In some cases the films were still running in the theatres when they were premiered on TV.

Profit making trend
According tradesmith Komal Nahta, this has become a trend and will get stronger over the next few years. He reasons, “The cost of making a big canvas, star-studded film has gone through the roof. This is an excellent way to recover the investment and make profit.”

Nahta says that producers are selling off the telecast rights well in advance, even foregoing profits from smaller B and C centers to make a few extra crores.

“If they wait two months, they can lose out on big money. For instance,, the Rs 8 crore that you’d get if you waited two months could be doubled if the satellite rights were sold off shortly before release or immediately after it opened,” Nahata points out.

Rajneeti toplines Katrina Kaif, Ajay Devgn, Arjun Rampal, Naseeruddin Shah, Nana Patekar, Ranbir Kapoor, Manoj Bajpai among others. It’s directed and produced by Prakash Jha. Budgeted at around Rs 55 crore, the film is a modern day Mahabharat in a political setting.

Big TV premieres
Ajab Prem Ki Ghazab Kahani: The film revolves around Prem Sharma (Ranbir Kapoor) who pursues his Jenny (Katrina Kaif) with ardent determination and finally gets her!
Blue: An underwater treasure hunt with Sanjay Dutt, Lara Dutta, Akshay Kumar and Zayed Khan diving into the blue.
Main Aur Mrs Khanna: A couple, Salman Khan and Kareena Kapoor, part ways at the airport and she goes on to become someone else’s Mrs.
Rann: A comment on the way the media functions and how headlines make and break lives, Ram Gopal Varma’s film toplines Amitabh Bachchan and Riteish Deshmukh.
Kurbaan: Islamic terrorism in the US finds a voice through Kareena Kapoor and Saif Ali Khan.