While the younger lot of Bollywood actors including Varun Dhawan, Alia Bhatt, Shraddha Kapoor and Sidharth Malhotra, among others, continue to deliver hits, a few established stars in the industry have failed to impress with their past few releases this year.
Ranbir Kapoor, Vidya Balan, Saif Ali Khan, Emraan Hashmi and Imran Khan have either had a string of flops, or average releases, in the recent past. Since they still carry a certain brand value, filmmakers continue to get them on board for big projects. But industry experts say that it is high time they deliver a hit.
"Today, your success eventually boils down to how successful your films are at the box-office," says trade analyst Taran Adarsh.
Here, industry experts share their views on why these actors have failed to impress, and suggest measures they should take to sustain their market value and fan base.
Ranbir Kapoor and Anushka Sharma in a still from Anurag Kashyap's Bombay Velvet.
Off the mark: Besharam (2013), Roy (guest appearance) and Bombay Velvet
Trade talk: "The scripts of these films did not do justice to Ranbir’s stardom. He was not apt for the roles," says trade expert Komal Nahta.
Trade tip: "Ranbir should select roles that suit his image and age," says Komal.
Upcoming films: Movies with filmmakers like Imtiaz Ali, Anurag Basu, Ayan Mukerji and Karan Johar.
Emraan and Vidya in a still from Hamari Adhuri Kahani.
Off the mark: Bobby Jasoos (2014), Shaadi Ke Side Effects (2014), Ghanchakkar (2013) and Hamari Adhuri Kahani
Trade talk: "The process of experimenting with different characters did not work in Vidya’s favour. But she should not be solely blamed for these failures," says Taran.
Trade tip: "She is a talented actor. She just needs to opt for powerful roles that can create an impact," says Taran.
Upcoming films: There have been no official announcements yet.
Saif Ali Khan
Saif Ali Khan and Katrina Kaif on the sets of Phantom.
Off the mark: Bullett Raja (2013), Happy Ending (2014)
Trade talk: "The films he signed didn’t go well with his image. He is known for his intelligent humour. He has admitted his mistakes (in a report, Saif confessed that Humshakals 2014 was a "mistake")," says film exhibitor and distributor Akshaye Rathi.
Trade tip: "He has a good multiplex audience. So, he should focus on that," says Rathi.
Upcoming films: Phantom directed by Kabir Khan, films by Vishal Bhardwaj and Sujoy Ghosh.
Emraan Hashmi as Azhar in the cricketer's biopic.
Off the mark: Ungli (2014), Ghanchakkar (2013), Raja Natwarlal (2014) and Hamari Adhuri Kahani
Trade talk: "They (film-makers) make him do the same kind of roles. Another drawback is that Emraan has limited range as an actor. People expect an actor to do something different every time," says trade analyst Vinod Mirani.
Trade tip: "He should opt for two-hero films for some time," says Mirani.
Upcoming films: A biopic on Mohammad Azharuddin and an international film with Danis Tanovic.
Imran Khan and Kangana in Katti Batti.
Off the mark: Matru Ki Bijlee Ka Mandola (2013), Once Upon A Time In Mumbai Dobaara (OUATIMD; 2013) and Gori Tere Pyaar Mein (2013)
Trade talk: "Imran Khan did not suit the role of a don in OUATIMD. His other films were not entertaining," says Rathi.
Trade tip: "Among all the other actors, Imran needs to be most careful while picking scripts. He is likely to be accepted in urban roles. He should consider films that appeal to the multiplex audience," says Rathi.
Upcoming films: Movies with Nikhil Advani and Tigmanshu Dhulia.