Rs 3.5 lakh hung off movie hoarding!
To promote their upcoming release Paan Singh Tomar, production house UTV Motion Pictures risked losing Rs 3.5 lakh in cash, which they strung up on a prominent hoarding opposite a Juhu coffee shop.bollywood Updated: Feb 29, 2012 13:07 IST
If you were walking around Juhu yesterday, you might have realised that money doesn’t grow on trees — it hangs off billboards. To promote their upcoming release Paan Singh Tomar, production house UTV Motion Pictures risked losing Rs 3.5 lakh in cash, which they strung up on a prominent hoarding opposite a Juhu coffee shop.
Confirming the news, Shikha Kapur, senior vice-president of UTV Motion Pictures, says, “As Irrfan plays a robber in the film, we thought it would be a nice innovation in the outdoor advertising space. We are pegging it (the cash bounty) as Paan Singh’s loot. ”
The production house claims to have made the required arrangements to protect their stash, which was hoisted onto the poster opposite popular haunt Costa Coffee around noon. Shikha says, “In terms of security, there were people posted around the hoarding, though they were dressed in casual clothing.”
The experiment only lasted for a brief spell, since the filmmakers didn’t want the pile of cash to attract any unwanted trouble. “We only put it up for a couple of hours, and took it down by 3 pm. We are aware that we can’t keep the money up there until the film releases,” admits Shikha.
DN Nagar resident Rafiq Ahmed, who witnessed some adventurous opportunists scaling the billboard, says, “We saw a bag full of money hanging from the hoarding. We thought that it was fake, but when some people tried climbing the poles of the hoarding to get the money, we realised that it was real.”
Passer-by Sahil Patel stopped his car to get a better glimpse of the hoarding. “There was lots of excitement on the ground as people were looking up at the cash hanging there. I wish I knew how to climb,” he says.
In the Tighmanshu Dhulia-directed film, Irrfan Khan takes on the role of the real-life dacoit.
Who is Paan Singh Tomar?
A member of the Bengal Engineers (regiment of the Corps of Engineers in the Indian Army), Tomar became a runner and won the steeplechase event at the Indian National Games for seven years in a row. He eventually gave up sports and became an infamous dacoit.
The premiere show of Paan Singh Tomar will take place in Bhind in Madhya Pradesh, reveals actor Mahie Gill. “His wife Indra still lives there, though I haven’t met her. The makers are planning to screen the film for her and the other villagers on the day of the release,” says the actor, who plays Indra in reel life. Like most others, Mahie admits she didn’t have much knowledge of the main character when she signed the film: “When I read the script, I found out more about him. It’s a thrilling story. The more you learn, the more you want to know.”