Last year the satellite rights for many big films were renegotiated following a successful commercial run, including Prakash Jha’s star-studded modern-day Mahabharat, Rajneeti. This year, following its surprise success, Vashu Bhagnani’s chhota-sa movie, FALTU, has earned a R 3 crore hike in satellite sale from Sony Entertainment Television that initially locked the deal for R 9 crore. And producer Bhagnani, who made the film to re-launch son Jackky after the debacle of his debut, Kal Kisne Dekha (2009), is laughing all the way to the bank.
Says Bhagnani, “I’m happy that the channel agreed to a change in terms after taking into consideration the profitable theatrical run. We’d entered into the deal before the film’s release, with the understanding that it would be reworked in keeping with the box-office performance.”
So, was he confident of the film’s success? “Absolutely,” he asserts. “That’s why I didn’t sell any territory and distributed the film myself. The music had really caught on, especially the song, “Party abhi baaaki hai...’ and generated huge revenue from downloads. It made me believe I had a hit on my hands.”
He insists that the film has motivated many young filmmaker to work with newcomers. “With great content and a chartbusting score, they can rake in profits too. I netted Rs 30 crore from Faltu’s theatrical run alone,” points out Bhagnani, who’s planning two movies with Jackky. “Our next film will roll on July 1.”