Salman is not Thumbs Up brand ambassador and Twitter blames it on ‘intolerance’ | bollywood | Hindustan Times
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Salman is not Thumbs Up brand ambassador and Twitter blames it on ‘intolerance’

Coca Cola dropped Salman Khan as brand ambassador for its soft drink ‘Thums Up’ after four years of association late Wednesday. The contract with Khan had expired last month and the company chose not to renew it due to actor’s association with reality show, Bigg Boss. Twitter world, however, gave little credence to the business behind the scenes and started blaming Salman’s recent statements.

bollywood Updated: Oct 20, 2016 13:59 IST
HT Correspondent
Salman Khan in a still from a Thums Up ad.
Salman Khan in a still from a Thums Up ad.

Coca Cola dropped Salman Khan as brand ambassador for its soft drink ‘Thums Up’ after four years of association late Wednesday. The contract with the Bollywood star expired last month, and the company chose not to renew it due to actor’s association with reality show, Bigg Boss.

Salman Khan’s contract with the brand expired last month.

A joint statement released by Khan and Coca Cola India on Wednesday night clarified that the actor was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio. “In light of this, both parties have mutually decided not to renew the current contract,” said the statement.

While the statement did not mention the name of the show and the competition brand, Bigg Boss has signed up Parle Agro’s carbonated apple juice brand Appy Fizz as the Khan-anchored reality show’s main sponsor, ending its two-year association with online retailer Snapdeal. Parle Agro will pay Colors TV channel between Rs 35 crore and Rs 45 crore for the season, as per the media buyers.

Read: Coca Cola drops Salman as brand ambassador

Twitter world, however, gave little credence to the business behind the scenes and started blaming Salman’s recent statements on Pakistani artists for the end of the contract. Recently, the Dabangg star had courted controversy when he supported Pakistani artists saying “they were not terrorists” in the wake of a debate on whether they should be allowed to work in Indian movies after the Uri attack.

Read | Pakistani actors are artists, not terrorists: Salman Khan

Twiteratti had a field day explaining how Khan’s statements and the end of his contract with Thums Up are connected:

Meanwhile, Coca Cola India is in talks with actor Ranveer Singh to replace 50-year-old Khan, according to the industry sources. However, the company did not divulge details about the issue.

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar. He had earlier endorsed the brand in early 2000s.

Read: Who said what on Pak ban artists’ in Bollywood

Earlier, Coca-Cola India had also signed an agreement with Being Human -- The Salman Khan Foundation -- to jointly promote, conceive and execute charitable and social activities.

(With inputs from PTI)