Fulfilling many early predictions, Salman Khan’s Eid release, Ek Tha Tiger (ETT), has already crossed the Rs 100 crore mark. The film, which released on August 15, opened with a record-breaking Rs 33 cr, a lead of Rs 11 cr over the Rs 22 cr that Hrithik Roshan’s Agneepath raked in earlier this year.
Sunday alone brought in Rs 23 cr, adding to the Rs 14.52 cr made on day two, Rs 12.90 cr on day three and Rs 16.75 cr brought in on the fourth day. These figures do not include yesterday’s Eid collections, which would have further raised the bounty.
Trade analyst Amod Mehra says, “The rate at which it is going, ETT will touch Rs 150 cr within the first nine days which is phenomenal for any film.” He is convinced the movie won’t lose steam in the coming weeks, explaining, “ETT has no competition from any big film. Even though Shirin Farhad Ki Toh Nikal Padi releases this Friday, it won’t affect the film’s collections.”
Ask Big Cinemas COO Ashish Saxena to predict the final collections tally and he says, “ETT will reach the Rs 200 cr mark with ease. It’s in the same league as 3 Idiots (2009). Its box-office performance has been exceptional. Also, the coming days will see a reasonably high collection from up north.” Ashish adds, “Our advance bookings were sold out since before the film released. Besides, the coming weekend will also work hugely in its favour.”
Prakhar Joshi, exhibitor, PVR Cinemas says, “We expected this film to do well from the beginning. There may be a slight drop in the coming days, but the weekend will make up for it. That will determine whether the film makes Rs 200 cr or not.”