Trust Salman Khan to do the unthinkable. Once again, the Dabangg (2010) star has hit upon an out-of-the-box idea to give his next, Bodyguard, a novel push.
He will get his personal bodyguard, Shera, to launch the theatrical trailer of his bumper Eid release.
In fact, Salman wants only Shera to be in the spotlight while introducing the much-awaited theatrical trailer of his action-packed extravaganza. So, the superstar is unlikely to be present at the launch today (in fact, he hasn’t confirmed his attendance yet). Shera is expected to take the media through the first look and address them on Salman’s behalf.
"It’s a very symbolic gesture. After all, Shera has been Salman’s bodyguard for several years now. Also, it fits in with the film’s line of communication perfectly," says Priti Shahani of Reliance Pictures, Bodyguard’s co-producer. "All of us, including Salman, discussed the idea and he is very comfortable with it."
Shera is, of course, excited and overwhelmed to get such a platform. "I will call it the destiny of the relationship that Shera has nurtured with Salman over the years," says Shahani about Shera, who has been with the superstar for almost a decade now.
Earlier this year, Salman had turned down an offer of Rs 7 crore to wear a security company’s uniform in the film, opting instead for Shera's brand. Several security agencies had approached him to use their uniforms, thereby giving them a huge publicity push, but the actor only wanted to wear the uniform of his own trusted bodyguard's company.
With Bodyguard, Salman returns to the big screen on Eid again. For the past three years, Salman has had a festive release, and all of them have been box office hits. This film will aim to follow up the success of Wanted (2009) and Dabangg (2010).