The common man’s staple transport has now taken over the glitzy world of Bollywood. How has the scooter managed to speed it’s way in to filmy frontiers? By taking over the posters of movies that hit the screens in the recent past, and others that are ready to reach the theatres.
The posters of Bollywood films, Do Dooni Chaar, Rocket Singh: Salesman Of The Year, Action Replayy and Mere Brother Ki Dulhan have all adorned the aam aadmi’s two-wheeler.
Speaking about the trend, Rahul Nanda, publicity designer for many Bollywood films, says, “A scooter is a great metaphor for a common man. Most of these films are aspirational stories of people with big dreams.”
Gali Gali Mein Chor Hai
This upcoming comedy directed by Rumi Jaffrey, revolves around Bharat, played by actor Akshaye Khanna, who lives in Bhopal. Bharat works as a cashier at a bank and he has a trusted sidekick – his scooter. Speaking about using a the mode of transport in the poster of the film, Jaffery says, “Ours is a story of a small town, middle-class guy. Undoubtedly, a scooter represents the common man of India in the best possible way.”
Ferrari Ki Sawaari
The film Ferrari Ki Sawaari, directed by Rajesh Mapuskar and produced by Vidhu Vinod Chopra has actor Sharman Joshi in the lead role. The film revolves around a father-son relationship. “In the film Sharman plays a middle class man from a small town and uses the scooter to commute. It’s a story about his dreams to make it big in his life. That’s why we had scooter in the film’s poster.” says Rahul Nanda, publicity designer for the film.
Scoot over, make way for these films!
Starring actors Pulkit Samrat and Amita Pathak in lead roles, the upcoming film is directed by Supavitra Babul. Explaining the reason for a scooter on the film’s poster, Babul says, “Our story is based in a small place called Anantpur Sahib in Punjab. Its practical and convenient for a videographer, our primary character to use a scooter. Also, I think it’s quirky. Plus, I have no qualms in accepting that I have have grown up with scooters around me.”