You’ve heard about out-of-the-box pre-release promotion tactics. Now, prepare for an unheard-of post-release plan. With two weeks to go before the Shah Rukh Khan-Deepika Padukone-starrer Chennai Express hits screens (on August 9), the makers are already working on a strategy to generate buzz after the film’s release.
An insider reveals that SRK and Deepika will try and get boys from north India to meet girls from the south through video conferencing. “SRK will bring together the male fans in Delhi, while Deepika will be in Bengaluru with her female fans. The boys and girls will then connect through video conferences,” says the insider.
“Films usually have a theatrical life that spans three weeks. This is a strategy that’s meant to sustain the buzz of the film even after its release.”
When contacted, a spokesperson from one of the film’s co-producers confirms the development, but refrains from divulging any details as they are yet to fix a date and time for the matchmaking event.
Right now, before Rohit Shetty’s film releases, Shah Rukh and Deepika, after visiting Indian cities, will be heading to Dubai, which is a big market for Bollywood films.