Although much is being talked about actors Shah Rukh Khan and Salman Khan’s films ­clashing at the box office next Eid, SRK is hardly fazed, and insists that there is no clash.
“There is no issue... Let them also release. It’s ­very simple: their ­distribution and production offices feel their film should release on Eid, while my distribution office feels that ours is designed for Eid. So, we both have decided [on the same date], but there’s no clash the way it’s being made out to be.”
In fact, this is not the first time his film will release with another film. For instance, Jab Tak Hai Jaan clashed with Ajay Devgn-starrer Son of Sardar in 2012. “Films will come and go. But ­honestly, it’s ­fortunate that whenever my film has released with another one, we have, by God’s grace, been safe every time. It doesn’t make me pompous when I say that my film has done well,” says SRK.
The 49 year-old goes on to explain why it’s almost impossible to have an exclusive weekend for a film. “There’s a simple logic — there are 300 films and 52 Fridays (in a year). There are going to be [almost] six films releasing on the same day. Sometimes, it happens to be mine. The idea is to do our best and wish the other person also the very best.”
On announcing a film’s release date months in advance:
"My production company will never do two things — we are not derogatory about any film (sic), and, we don’t announce the release date of our movies as soon as they are announced. I feel it is the most stupid and redundant exercise producers follow. People say, 'An actor has agreed to do the film, so let’s make a big announcement that it will be coming on Diwali.' I am like, 'First shoot the film.' I have shot for all my three upcoming films, that’s why I am releasing them. I could have announced their release dates much earlier. Raees was planned two years back. But I don’t announce them in advance. I often tell Karan (Johar; director), 'Why are you announcing it so much in advance? Shoot first.' Our company has a simple funda — when we finish 50% of our shoot, only then are we somewhat assured that it will be completed [by a certain date].
Kem Cho, Majama??? Poster of Raees an Excel & Red Chillies film. Dir. Rahul Dholakia. More to follow…hope u like it. pic.twitter.com/wjyu8NaXad— Shah Rukh Khan (@iamsrk) July 16, 2015