SRK’s wax statue at the famous Madame Tussauds museum in London will be re-dressed as Gaurav, his character in Fan. The wax figure will resemble Gaurav in terms of his clothing and look. What adds to the fun is that the statue will step out at the iconic London Eye. Interestingly, a scene from the film was also shot at the location.
Talking about the novelty factor in the film produced by Yash Raj Films (YRF), Shah Rukh had earlier said, ““If you’re looking for novelty, then you should watch out for Fan. It’s a different kind of film, supposed to be a niche... It’s not meant to be a blockbuster releasing ahead of Christmas.”
Madame Tussauds London’s General Manager, Edward Fuller, elaborated on the promotional plans,”We have a long and strong relationship with the Indian film industry and our Bollywood figures, especially Shah Rukh Khan’s likeness, are hugely popular with guests. We’re delighted the attraction is featured in Fan and excited to be celebrating the release of the film by re-dressing Shah Rukh’s figure and taking it to the London Eye for his fans to see and grab a selfie with.”
Avtar Panesar Vice President of YRF International said, “Placing the Madame Tussauds wax figure as a film character at a public place where crowds throng is an exciting opportunity for SRK fans! This is our way of returning the love of the Fan’s that make our films what they are.”
Madame Tussauds collaborated with the makers of James Bond franchise during the release of Spectre last year. Wax figures of Sean Connery, Roger Moore, Timothy Dalton, Pierce Brosnan, Daniel Craig and George Lazenby dressed in Bond-style suits were put up at the museum in 2015.
Follow @htshowbiz for more.