It is a recent growing trend in south Indian film industry to release trailer or first look of a film on the birthday of the star associated with the movie. And now, reports suggest Shah Rukh Khan is all set to bring the trend to Bollywood.
After Fan, Shah Rukh will next be seen in the action thriller, Raees, he is co-producing. Directed by Rahul Dholakia, SRK’s fellow producers are Ritesh Sidhwani and Farhan Akhtar of Excel Entertainment.
A DNA report claimed Thursday that the trailer of Raees might be released on SRK’s birthday that falls on November 2. “SRK and co-producer Ritesh Sidhwani do not want any comparisons made with any other film. So, they will release their trailer a few days after Kaabil. But the bigger worry for SRK isn’t Kaabil as much as it is the trailer of Aamir Khan’s Dangal (also out on Diwali),” the report quoted a source as saying.
Earlier, it was rumoured that the trailer will be attached to Karan Johar’s Ae Dil Hai Mushkil. SRK invites the media on his birthday, and the plan is to release Raees trailer in the same press meet this year.
The source further said Aamir will also release the trailer a few days before Diwali; so there is double the buzz. “Shah Rukh wants the hype around those two trailers to end before he releases his film’s trailer the week after,” the source said. “He will screen the trailer for the media in the day, release it on social media after that and at night, his close friends will get to watch it at his birthday bash at his residence, Mannat.”
Watch Shah Rukh Khan in Raees teaser
Hindustan Times could not independently verify the report.
Earlier, an insider had told Hindustan Times that Shah Rukh, along with the makers of his next, is considering shifting the release date of his film. The shift is likely to happen in wake of the box office clash with Hrithik Roshan’s Kaabil and the demands of the Maharashtra Navnirman Sena (MNS) regarding Pakistani actor Mahira Khan who stars opposite SRK in the film. “SRK’s film is introducing Mahira. After the MNS asked all Pakistani actors to return to their country in the wake of the (September 18) Uri terror attacks, the makers are now worried this development can severely affect the business of the film,” the insider said.