Don 2 will release in UK two days before its December 23 opening in India and the rest of the world. Confirming the news, lead actor Shah Rukh Khan says that the move has been made to compensate for the Christmas holidays that fall over the weekend this year.
“Most cinemas shut shop during Christmas, only a few showing Hindi films remain open. Don 2 is a big movie so it’s important to make up the box-office numbers with a Wednesday release,” says Shah Rukh, whose superhero fantasy RA.One also opened in UK a day earlier on October 25.
Quiz him on the threat of piracy given that RA.One was leaked on to the Internet after the first weekend and the actor-producer admits it’s a risk. “But even in India, over the last two years, people prefer watching a movie, particularly a 3D one, in a theatre rather than at home,” he asserts, pointing out that The Adventures of Tintin: The Secret Of The Unicorn premiered in Brussels and Paris on October 22, released in India on November 11, will open in UK, New Zealand and all English speaking countries on December 9 with the exception of North America theatres that it will enter on December 21 in Digital 3D and Imax. “Today, it’s not just about watching movies but experiencing cinema,” says the actor.
Meanwhile, Shah Rukh is unfazed by the competition posed by the Tom Cruise big-ticket franchise, Mission Impossible: Ghost Protocol, which flags off in India on December 16, the US on December 21 and UK on December 26.
He reasons, “Hollywood movies have a niche market here, and are yet to take over India. We’re perhaps the only filmmaking country where the audience for regional movies is bigger than that for English ones.”