You’ve heard of producers and directors banning cell phones on sets to prevent a film’s look from being leaked out. You’ve also heard of newcomers being kept under wraps and actors being asked not to talk about their roles before a release.
However, in a first of sorts, the makers of Dhoom 3 have gone to tremendous lengths to keep the film’s first trailer and poster a secret.
According to sources close to the production house, Aditya Chopra (producer) has created a special room where work on the film’s trailer and poster is on. And just three or four people are allowed access to it. The insider says, “One has to go through three-tier security to get into this chamber. Plus, the main door is password protected and it changes every day to prevent unauthorised access.”
“Of course, Aamir (Khan; lead actor) and Aditya are always allowed. Besides them, only two other people from the team (those actively working on the trailer and the poster) are authorised to go in,” the insider adds. No one else from the production house or the marketing team is even aware of when the trailer or poster will come out. “Aditya is the one who takes all the final decisions, but Aamir is always kept in the loop,” the insider says.
Although, overall, the makers have been tight-lipped about the third part of the action franchise, a couple of days back, Aamir’s Facebook post revealed that the film’s final cut was ready: “Guys, I just finished seeing the final cut of Dhoom 3 and I cannot wait for you all to watch it. Suddenly Christmas seems too far away (sic),” Aamir wrote.
When contacted, the film’s spokesperson only chose to say: “We are not allowed to divulge any details on the film.”
Keeping the mask on
Apparently, the Roshans are also keeping the post-production work — including VFX (visual effects) and editing — on Krrish 3 a secret. They too want to ensure that no information on the movie is leaked out. They have converted the Shah Rukh Khan-owned production house’s office in Khar (where the editing is taking place) into a fortress of sorts. Apparently, even employees who work there aren’t allowed inside without prior permission from Hrithik Roshan.