Almost every big-budget Bollywood film that has released over the past year saw a mobile or Internet game accompany it. Now actor-producer Shah Rukh Khan’s RA.One has launched a game that will be available across five platforms — social networking sites (Facebook, Twitter), iPads/iPhones, Android, Nokia’s Ovi store and DTH.
“We are trying to target the masses with brand Shah Rukh Khan,” says Vishal Gondal, CEO, UTV Indiagames, which has created the game that revolves around G.One (the superhero character played by Khan in the film) and his adventures. The game will be available for free download by the end of September or early October. However, any further micro-transactions (buying extra ammunition, powers) will cost the gamer anything from Rs. 5 to Rs. 100.
Gondal insists the storyline of the game will not be borrowed or similar to that of the movie. “That’s the differentiator. The game is not an extension of the film. The characters or dragons that G.One will be fighting will be different,” says Gondal, adding that the actor himself was involved in the game’s design. “It is a high-end gaming experience globally even for those who do not know Shah Rukh Khan. For those who do, it’s a bonus.”
Unlike most superhero franchises, whose films are popular due to comic books or graphic novels, RA.One is taking the opposite route. UTV India Games will create a digital comic book for the superhero. “We’re looking to launch a mobile application for a digital comic book that UTV Indiagames is currently working on,” says Shailja Gupta, digital and new media head, Red Chillies Entertainment. RA.One, which also stars Arjun Rampal and Kareena Kapoor is expected to release this Diwali.