Sonakshi Sinha, Ranveer Singh on Mills & Boon covers

  • Kavita Awaasthi, Hindustan Times, Mumbai
  • |
  • Updated: Jun 27, 2013 17:46 IST
  • Lootera

    Ranveer Singh and Sonakshi Sinha's upcoming film Lootera looks poetic and serene. The duo's chemistry looks awesome. check out stills from the film.

  • Lootera

    The ambience evoked in the film looks like a throwback to some bygone era.

  • Lootera

    While Sonakshi Sinha plays a coy girl next door, Ranveer seems to work with a different tonal register.

  • Lootera

    Ranveer Singh turns 28 today. Just three movies old and the actor has already earned pride of place in Bollywood. With Vikramaditya Motwane's Lootera, Ranveer ...

  • Ranveer Singh and Sonakshi Sinha's chemistry looks promising.

  • The first look of the film was launched at the iconic Liberty Cinema, which has been around since 1947.

  • Directed by Vikramaditya Motwane, Lootera has been in news for its unusual pairing. The film is jointly produced by Phantom and Balaji Productions.

  • Lootera is slated for a March 29, 2013 release.

Sonakshi Sinha and Ranveer Singh, the lead actors of Lootera, are promoting their upcoming film in a rather unique way. They’ll be seen on the cover of various Mills & Boon (M&B) books this month.

Since it is a romantic period film set in the ’50s, there will be a special Lootera edition with three books.

A source says, “The books will be launched by the end of this week across 5,000 outlets in India.” In addition, the film’s team has added a bookmark, a vintage notepad and a pencil for readers to keep as souvenirs.

“Lootera is the story of intense love and its various repercussions including happiness, pain and suffering. As the series is known for its romantic content, the marketing team felt it made for a good idea to reach out to a wider audience,” says director Vikramaditya Motwane.

“A note written by Sonakshi, along with the film stills, will be inserted in 25 titles of M&B novels in the month of July,” adds the source, “It will reflect the love between the characters in the film, keeping in mind the title of each novel. Ranveer and Sonakshi will also do a small book reading session at the launch of the books. The publishers are also running a contest — Steal A Date — with the actors to promote the film and the special-edition pack.”

 

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