She rules Bollywood with her beauty, grace and acting skills equally. She is also appreciated as one of the few celebs who speak their minds and take a stand for the right. Deepika Padukone has now claimed that her dedication and hard work comes from her background as a sportsperson.
Before venturing into the modelling and film world, Deepika used to play badminton. The daughter of celebrated badminton player Prakash Padukone, she has come on board for Nike’s Da Da Ding campaign to fuel women’s participation in sports. “Everything I am today and everything I have achieved comes from my years of playing sport. My goals, my commitment, my focus, my dedication, my discipline, my sacrifices, my hard work. All of it, I’ve learnt it all through sport. Sports has also taught me how to handle failure and success. It has taught me how to fight and It has made me unstoppable,” Padukone said in a statement.
In the Da Da Ding music video, Deepika and Indian hockey player Rani Rampal, alongside other leading Indian athletes - footballer Jyoti Ann Burrett and cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshmi Sharma, urge India’s next generation to define their own success by bringing sport into their lives.
“Coming from a small village never stopped me; every time I won a medal I kept getting stronger and more confident to take on the world,” said Rampal, who in 2010 at the age of 15 became the youngest player in the national team.
The Da Da Ding campaign has been created in collaboration with Wieden+Kennedy India, and helmed by French director François Rousselet. The music is by Generation and features American rapper Gizzle.
Watch Deepika Padukone in Da Da Ding
It charts the rise of female sport across a diverse range, including basketball, football, running, training and the national obsession of cricket.
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