Shah Rukh Khan took out time from his hectic schedule of Ra.One and Don 2 to shoot the promotional video called Antenna for his forthcoming home production, Always Kabhi Kabhi. While the makers call it SRK’s gift to the film, industry experts call it a clever publicity gimmick.
“The song is receiving a wonderful response. As it is said, sex and SRK sell and his presence in the song will surely attract audience to the theatres,” says an industrywala on the condition of anonymity.This song has a rebellious tone as it is meant to tell parents and teachers how their frequency or antenna is different from their kids. "Shooting with Shah Rukh was a learning experience," says Giselli Monterio, who will play a school girl in the film.
Ali Faizal, who plays one of the male leads says, “The song has turned out beautifully. It was surreal experience shooting with SRK. He made us comfortable and gave us tips on how to go about such shoots.”
“SRK was completely involved in the making of the song from the lyrics, composition to the visualising of the music video,” says a source from the film unit.