Stay 'unfair' urge campaigners to Shah Rukh Khan

  • Dibyojyoti Baksi, Hindustan Times, Mumbai
  • |
  • Updated: Nov 11, 2013 13:59 IST
  • Be it Aiswarya Rai Bachchan , SRK, Priyanka Chopra or Asin, quite a few Bollywood stars have endorsed fairness creams. Shah Rukh Khan has been ...

  • Shah Rukh Khan has been promoting fairness cream for men for Emami.

  • Her own complexion is quite fair, and Aishwarya Rai Bachchan endorses a fairness cream for L'oreal. (AFP PHOTO)

  • Another beautiful lady that advocates fair complexion is Katrina Kaif. She has featured in ads for fairness cream from Olay - Olay Natural White. (PTI ...

  • According to reports, Salman Khan has joined the league of other Bollywood stars to endorse fairness creams. He may soon be seen in the ads ...

  • Priyanka Chopra is a common face for TV ads. Apart from other products, she is also seen endorsing fairness cream from Ponds.

  • John Abraham has been featuring in ads for fairness cream for men from Garnier. (HT Photo)

  • Deepika Padukone was seen in the advertisements for fairness cream from Neutrogena till 2012, endorsing the brand for almost three years.

  • Diya Mirza can be spotted on the advertisements of a fairness treatment for The Body Shop.

  • Genelis D'Souza, a pretty fair lady, also endorses Fair and Lovely. (AFP PHOTO)

Women of Worth (WOW), an organisation that initiated the campaign Dark Is Beautiful earlier this year against Indian society's prejudice against dark skin, say they have sent letters (copies of which are with HT) to Shah Rukh Khan and a fairness product brand, along with a petition signed by 22,000 people, to stop their ads.

In the letter, they urge Shah Rukh to "lead the change by saying 'no' to unfair advertising".

When asked, SRK’s spokesperson said they haven’t received the letter.

Meanwhile, Kavitha Emmanuel, founder and director of WOW, says, "We will address other ads too. We are not against Shah Rukh… but this is a starting point."

Nandita Das who features in the said ad was unavalaible for comment.

Earlier this year, when Nandita became the face of the Dark Is Beautiful campaign — that protests against skin colour bias — it got a lot of attention.


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