The year 2012 was excellent for the industry and there’s plenty to look forward to in 2013. There are many movies being made next year, each different from the other, so there’s a lot of variety. Besides, as always, expectations are rising and that is necessary. If there are no expectations, you’ll miss the push to perform.
There were all sorts of films in 2012. A large variety. We had the usual commercial films, but then we also had films that came from unconventional genres.
For instance, we had regular masala films like Rowdy Rathore, Ek Tha Tiger and Agneepath, but we also had movies such as Kahaani, Vicky Donor and Gangs Of Wasseypur.
They were all so different, but they all did so well. In many ways they were extremes, but there were no disappointments. And next year will be larger and better in terms of the movies emerging from the Hindi film industry. There will be newer faces and newer subjects.
In fact, 2012 was a highly promising year — and I believe that 2013 will make things completely clear. This year, the benchmark was set very high; so 2013 will have to live up to that and go beyond it.
We’ve now seen that both kinds of cinema — mainstream and offbeat — contribute to each other and to the industry at various levels.
Mainstream cinema contributes to the large repertoire of cinema and the other kind adds hugely to the ever so high and ever increasing box-office demands of the industry.
In the last one year, the Hindi film industry has seen a 10-12% growth rate. Going by that, we’re on a roll. It just means that cinema is going to grow in a bigger and better way next year. So everyone has a reason to celebrate.
Personally, I feel that the industry is in its best phase at this time, and we’re heading towards what I call the ‘new age golden era’. We last had a golden era in the 1960s and we’re heading towards achieving it once again.
(The author is a filmmaker, TV host, fashion designer and film producer)
As told to Shalvi Mangaokar