Having made a successful switch from television to Bollywood with his debut film, Kai Po Che, actor Sushant Singh Rajput will soon be seen on the small screen again. To promote his nextrelease, Shuddh Desi Romance (SDR), the makers, Yash Raj Films (YRF), have planned an extensive promotional strategy which includes Sushant’s appearances on multiple TV shows.
A source says, “As Sushant started his career on TV, YRF wants to capitalise on his popularity. Usually, the production house is selective about promoting their films on the small screen, but this time around, they want to explore it to their advantage."
The insider adds, “Although it isn’t confirmed, but Sushant might be seen on Pavitra Rishta, among other popular shows.” SDR, which also features Parineeti Chopra, releases on September 6.
The spokesperson of the film says, “Yes, we are in conversation with leading channels to integrate and promote the film on their shows. There is a huge demand from their side as Sushant and Parineeti are popular among the youth."