Filmmaker Anurag Kashyap has been vocal about considering the anti-smoking disclaimers in films frivolous for a while now. Although not against the intention behind the messages, he feels the way of putting the idea across should be more effective.
We have come to know that Anurag wants to initiate a platform, where filmmakers can have a dialogue with the Ministry of Health and Family Welfare on the matter. He suggests that making effective films to spread the anti-smoking message is a better way of generating consciousness, rather than flashing anti-smoking disclaimers during the film.
"I suggest that the health ministry has a dialogue with filmmakers. They should be willing to have a discussion with us on spreading the message effectively. They should ask us to come up with effective anti-smoking films. We can give them 12 different films that will have an impact, and they should make it compulsory for the exhibitors to screen them," says Anurag.
He also feels that the flashing disclaimers only distract the audience. "It affects the experience of watching a film. It doesn’t help anyone. The message undoubtedly is good, but is it effective enough? The health ministry might feel good about themselves by putting such disclaimers, but is it having an impact? Such flashes actually irritate you and you might go out for a smoke," he says.