Imagine a bus, called Pyaar do, pyaar lo, the interiors of which have been compartmentalised into four sections, each divided by curtains. No, this is not some fancy new theme for a romantic restaurant but the latest promotional stint by UTV Motion Pictures for their forthcoming release, Thank You. The bus is meant for couples to ‘catch up’ with each other. Intimacy, however, is not the intention, asserts the film studio’s spokesperson, Shikha Kapur: “We just had a Pyaar do, pyaar lo party and we thought of this as an extension of the concept.”
The bus will be flagged off tomorrow by the cast of the Anees Bazmee directed film, including Akshay Kumar, Irrfan Khan, Suniel Shetty, Celina Jaitly, Sonam Kapoor and Rimi Sen.
According to UTV, the compartments that can accommodate about four to five couples are meant to provide them with some personal space where they can communicate. “In a city like Mumbai, where couples genuinely don’t get time to spend with each other, we hope to provide them with this bus that will give them an opportunity to just relax,” adds Kapur. The bus will also be equipped with beverages.
The campaign, which will carry on for two days, involves a bus ride that will ply from morning to evening. “It will pass by popular locations like Bandra Reclamation and Carter road, among others,” reveals Kapur. The bus ride is expected to start from H2O, Marine Drive and will conclude at Versova. The film’s cast has been making headlines for its unusual promotional activities, which in the recent past included getting two random couples married.