Bollywood

The Avengers smash Tezz at the box office

  • Tezz

    Priyadarshan's Tezz is touted as one of the biggest action-thrillers of the year.

  • Tezz

    Ajay Devgn will be seen romancing Kangna Ranaut.

  • Tezz

    The two were also seen together in Once Upon Time In Mumbaai.

  • Tezz

    Anil Kapoor, Boman Irani, Zayed Khan, Sameera Reddy and Mohanlal are also part of the ensemble cast.

  • Tezz

    After doing item numbers in films like Bin Bulaye Baraati (Shalu), Thank You (Razia) and Guru (Champa), Mallika Sherawat is back as an item girl ...

  • Tezz

    Its high-fi action sequences are directed by Gareth Milne and Peter Pedrero, who are also behind the stunts of films like Harry Potter and the ...

  • Tezz

    Anil Kapoor in a still from the movie.

  • Tezz

    Music has been scored by composer duo Sajid-Wajid.

  • Tezz

    Tezz is expected to hit the theatres on 27 April, 2012.

  • Tezz

    Anil Kapoor and Ajay Devgn surrounded by fans. (PTI Photo)

This week, a Hollywood superhero sci-fi flick has streaked past a star-studded Bollywood biggie at the box-office. The Avengers netted in around Rs 15 crore over the weekend in India, while the Anil Kapoor-Ajay Devgn Tezz managed only Rs 11.25 crore says trade analyst Komal Nahta, adding, “Tezz is a non-starter and given that summer vacations are on and there’s no strong Bollywood release this week, The Avengers is likely to keep going strong.”

The Marvel Studios’ multi-star cast action adventure arrived on Indian shores with 800-plus screens, in 3D, IMAX 3D and 2D. Along with the English version, Hindi, Tamil and Telugu-dubbed versions are also packing in the crowds.

According to UTV Motion Pictures that’s distributing the film in India, The Avengers collected Rs 4.01 crore on Friday, Rs 4.67 crore on Saturday and Rs 5.32 crore on Sunday. The studio claims that it is the third biggest Hollywood weekend after Avatar (2009) and Mission Impossible 1V: Ghost Protocol (2011).

“This is a case study of how Hollywood movies in India can be maximised using the same aggressive marketing and distribution strategies that we have adapted for big Hindi releases like Jodhaa Akbar (2008) and Rajneeti (2010) in the past,” says UTV CEO Siddharth Roy Kapoor.
 
Sunil Punjabi, CEO, Cinemax, says that The Avengers opened in 82 screens in his theatre chain and registered 90 per cent occupancy over the weekend. “Vicky Donor sustained its impact through the second weekend with 95% occupancy in 48 screens, but Tezz was sluggish with 20-30 percent occupancy in 45 screens,” he says, attributing the Bollywood biggie’s failure to the lack of content. “If it was just competition from the Hollywood film that killed Tezz then Vicky Donor should have dropped too but that was not the case.”

Tezz was reportedly made for Rs 40 crore and may run into losses, even after selling its satellite and home video rights.

Figure this

MI4

Rs 17.53 crore*      

Avatar
Rs 15.22 crore*      

The Avengers
Rs 14 crore*      

2012
Rs 13.78 crore*      

Spiderman 3
Rs 13.38 crore*

*First weekend collections for top five Hollywood films in India

Vicky hits bull’s eye
Trade expert Taran Adarsh says Vicky Donor is a “hit”, taking its 10-day total to almost Rs 22 crore. Ram Mirchandani of Rampage Motion Pictures, one of film’s co-producers, says: “We are expecting a total collection of Rs. 35 crore to Rs. 38 crore from India alone.”

 

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