Filmmakers are always trying innovative strategies to grab eyeballs and generate some buzz about their film. Anurag Kashyap too has joined this bandwagon with his latest quirky idea. For his next production, with UTV Motion Pictures, called Luv Shuv Tey Chicken Khurana, Anurag’s planned a delicious campaign.
The filmmaker, along with the cast and newbie director Samir Sharma, will travel to various dhabas (roadside eateries) in Mumbai, Delhi and two cities in Punjab —Chandigarh and Ludhiana — and serve free food to customers. An insider reveals, “The plan is to serve Chicken Khurana, which is basically a chicken dish with a secret ingredient created for the film. The promotion will be on for two hours on a first-come-first-served basis.” The makers are labelling the film India’s first food movie.
Excited about the prospect, Anurag says, “It is a mad, quirky film which revolves around food. Many people will get fed in the process of the promotions and my team and I will personally have to join a gym post its release, which is November 2.”
Starring Kunal Kapoor and Huma Qureshi, the film is a funny story about a Punjabi family — the Khuranas. They run a dhaba and take pride in their food, especially the family recipe of Chicken Khurana. But unfortunately, it gets lost when the patriarch, played by Vinod Nagpal, loses his memory and with that the secret recipe too. The family looks for a copy of the recipe and also tries to cook it in various permutations and combinations to get the exact taste.
While promoting Raaz 3, Bipasha Basu tied nimbu mirchi (lemon and green chillies) on auto-rickshaws to help them ward off the evil eye.
Makers of Joker took it to space. UTV-Disney planned to uplink the film from NASA, so that astronauts could watch it on the International Space Station and send their feedback.
Anurag Kashyap screened his opus Gangs of Wasseypur at the Cannes film festival in a very desi style. Adding a rustic touch, the cast wore the traditional gamcha around their necks.