The first Announcement promo of the Kya Kool Hain Hum (2005) sequel released last Friday along with The Dirty Picture barely a fortnight since the film went on the floors.
The five-second teaser includes clippings of reviews of the previous film, running it down with the promise that Kya Super Kool Hain Hum would be as Shameless as ever.
Tusshar Kapoor who returns with Riteish Deshmukh to take the Kool brand further, insists that despite the change in director (Sachin Yardi takes over from Sangeeth Sivan) and cast (Bipasha Basu, Neha Sharma and Sarah Jane Dias are his female co-stars this time), it felt like they were continuing with the same shoot.
Part 1 had got the thumbs down from the critics for its below-the-belt humour but the team is not shying away from a repeat.
“The film is a sex comedy and these jokes are its Unique Selling Preposition,” reasons Tusshar.
“Earlier this year Delhi Belly proved that there’s an audience for Adult content, and now The Dirty Picture has people returning home moved by Silk’s story rather than mad at a sleaze fest.”
Insisting that the scenario has changed significantly since 2005, Tusshar points out that today the conversation of nice, sweet college kids is peppered with such wisecracks and no eyebrows are raised.
He says, “When we narrated the script to a few couples, they said, ‘Aur masala dalo (Add more masala). However, since the intention this time is to pull in women and family audiences and not target only the frontbenchers, we will ensure that we stay within certified limits.”