Director Imtiaz Ali has not even promoted his own films in this fashion, but for National Award-winning movie Antardwand, the filmmaker went an extra mile and dressed as a groom to promote it.
“It is quite entertaining,” Ali said. “So I decided to help in the promotion process because these are small films and need an impetus so that people get aware of their existence.”
Antardwand, directed by Sushil Rajpal, is a film based on a true story of groom kidnapping in Bihar. In order to promote the film, Ali dressed like a groom and addressed the media in Mumbai.