If you thought these Bollywood actors walking on an expanse of garbage is someone’s idea of frivolous memes, you have missed the point. These pictures warn us of a dreadful future, when we will get drowned in a sea of garbage unless we mend our ways.
From Raj Kapoor and Nargis of Shree 420 walking over trash singing ‘Kachre Se Phir Kyun Darta Hai Dil,’ to a mish-mash of Kuch Kuch Hota Hai and Kabhie Khushi Kabhie Ghum, in which Anjali tells Rahul, ‘Kuch kuch kuda hota hai Rahul, tum nahin samjhoge’ — these posters use humour and sarcasm to recreate iconic film scenes, and drive home a point.
Ever seen Sridevi in this avatar? We bet you haven't.
A part of Dirty Pictures — a series created by artist Shaily Gupta along with two organisations — Karma Recycling and Delhi I Love You (DILY), these pictures have already gone viral. "This is going to be our reality one day. We will be walking on garbage, it will enter our homes and we will be helpless. The time to act is now," says Gupta.
Her words don’t seem like an exaggeration once you look at these figures – Delhi produces 8,500 tonnes of solid waste, 5,000 tonnes of electronic waste, 500-600 million gallons of sewage and 10 metric tonnes of bio-medical waste daily.
Raj Kapoor and Nargis take a stroll on a road filled with garbage.
Out of this, only 5% gets recycled. The posters, which Gupta believes can create awareness and turn the figures around, are being put up at 60 garbage dumps. They guide people to recycleyourwaste.in, that lists companies recycling waste.
“From sharing these posters on social media to clicking selfies in front of them, Delhiites have lent us full support,” says Akshat Ghiya, MD, Karma Recycling.