Salman predicted it right — his film Ek Tha Tiger will maul them all this year. He said it will surpass the 100cr benchmark in a week, and it’s well on its way to, with thefilm’s opening day collection being a record-breaking Rs.32 crore. “Bodyguard made Rs.100cr in nine days, this one will make Rs.100cr in five days,” says trade analyst Joginder Tuteja. “It is the biggest opening ever for a Bollywood movie, and by a huge margin,” says trade expert Taran Adarsh.
The all-India opening saw 99% occupancy, and even as multiplexes upped prices by 20-25% and allotted 80% of screenings to the film, the shows were all blocked well in advance. A black marketeer standing in front of one of the single screens in West Delhi was seen selling a Rs.100 ticket at Rs.750-Rs.800. “Tiger ne ticket black karne ke paise ka bhi record tod diya hai,” said the seller. Factors that seemed to have worked in favour of the film was Salman starring with former lover Katrina after long, the festivities — Independence Day and Eid, and no other big release for competition.
“It has gulped two major holidays and each day, the occupancy should rise by 30-40%,” says Yogesh Raizada of Wave Cinemas. “Our entire week is booked out, we are looking at a nine-day 100% occupancy,” says RK Mehrotra of Delite Cinemas. The film’s director Kabir Khan, however, says, “The aim is not just to enter the Rs.100cr, Rs.200cr, or Rs.300cr club. The aim is that it lingers on in people’s minds.”
The biggest openers before tiger*
SRK’s Ra.One -Rs.23 cr
Hrithik’s Agneepath -Rs.22 cr
Salman’s Bodyguard -Rs.21.87cr