It seems that the makers of the film
are leaving no stone unturned as far as the film promotions are concerned. After releasing two of its tracks, '
' and '
', Ekta Kapoor is now planning to release the third track in a very unique manner.
If you thought that Shilpa Shetty was 'cool' in the '
' song, then, Ekta is pretty sure that her film's lead stars Tusshar Kapoor and Riteish Deshmukh will look supercool as they gyrate to this track in this film!
Ekta Kapoor, who has acquired the rights to remix this track, has now roped in choreographers Rekha and Chinni Prakash, for this specially created 'male version' of the track. The song is called '
', whose lyrics have been penned by Kumaar, with its club-friendly music composed by the Meet Brothers. Ekta Kapoor is sparing no efforts to make the track look as lavish as possible. No wonder then, a whopping Rs. 2 crore set was erected at Film City that resembled a 'dhaba', where Tusshar and Riteish shot for the song with Sarah-Jane Dias and Neha Sharma.
In order to promote this song, Ekta is now all set to walk the no-man's land. As a part of the song promotion, this track will be released on Balaji's four consecutive leading prime-time soaps, making Ekta the first person to do so. If that wasn't enough, Riteish and Tusshar will be donning a rustic get-up and shall tour the cities in an open truck with the song blaring from the loudspeakers.
With so much going for promoting the film, one just hopes that its BO collections will be something that will make Ekta sing all the way to the bank!