Twitterati raise funds for Nana Patekar’s foundation

  • IANS, Mumbai
  • Updated: Jul 13, 2016 18:04 IST
National Award-winning actor Nana Patekar is convinced that staying out of the limelight has “helped him survive” in the film industry. (HT Photo)

A fundraising campaign organised on micro-blogging website Twitter saw over 2,670 Twitter users pooling in money for Bollywood actor Nana Patekar and Marathi film maker Makarand Anaspure’s non-government organisation, Naam Foundation.

The foundation has been using the funds thus raised for the drought victims in Maharashtra.

Read: Nana Patekar deserved a National Award for Natsamrat, says Irrfan

The twitterati collectively sent out more than 20,000 unique tweets to raise funds for Maharashtra drought victims for the fundraising campaign, named #IcareISupport.

Conceptualised by cricket software company CricHQ, the campaign succeeded in raising several lakhs of rupees.

Read: Shriya Saran says her next opposite Nana Patekar is a sweet love story

“This campaign showed social media’s unique ability to rally people for a worthy social cause. It also gave sports lovers a unique opportunity to channel their passion into direct benefits for the drought victims in Maharashtra,” Aroon Kumar, General Manager of Gobal Marketing at CricHQ, said in a statement.

The #IcareIsupport campaign drew support from several Indian and international cricketers as well.

Watch: Nana Patekar in Natsamrat trailer

New Zealand cricketer Scott Styris supported the campaign by urging his fans through a recorded video while Indian cricketer Ravichandran Ashwin, former New Zealand cricket team captain Stephen Fleming and the Twitter handle of Chennai Super Kings team also tweeted campaign messages inviting funds.

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