Actor Vidya Balan will be seen in an altogether new look in her upcoming comedy, Ghanchakkar, and director Rajkumar Gupta has designed a special promotional campaign around this.
“Vidya’s look is something to watch out for in Ghanchakkar, and we have an extensive promotional campaign around her look,” says Gupta, who has also written the film.
“Vidya’s look in Ghanchakkar will be the most talked about look in Bollywood this year. Her looks have already generated a lot of appeal across the industry,” he adds.
Producer UTV Motion Pictures is planning an exhibition of clothes that Vidya wears in the film. They will be displayed post the trailer launch, which is slated for March end.
Set for a June 21 release, Ghanchakkar will see Vidya with actor Emraan Hashmi together again. They had earlier teamed up for The Dirty Picture, for which Vidya had won the National Award.
This is Gupta’s maiden tryst with comedy afer the thriller Aamir and the real life-based movie — No One Killed Jessica.