After Hrithik Roshan's experiment with the power of social media just before the release of Bang Bang (remember the hugely popular #BangBangDare), it was just a matter of time before more from Bollywood jumped in to pluck the virtual world's low-hanging fruits. Now we hear that the Arjun Kapoor-Sonakshi Sinha starrer, Tevar, is logging in with an innovative idea.
Just before the release of the film's first trailer, Boney Kapoor's team has upped the promotion ante with an refreshingly innvoative idea. Here's how it works. Normally, release dates are announced on Twitter and Facebook with the mandatory hype and drama.
Now Tevar's taken it a step ahead -- the film's official handle on Twitter shared a link, Tevarbook.com, on Friday evening asking fans to click on it to know the trailer's launch date. Members of the marketing team of Eros Now, the production house behind Tevar, told Hindustan Times that they came up with the idea as they wanted a customised experience for the fans.
Once you are on Tevarbook, you are asked to log in to your Facebook account and that's when the fun begins. You see Arjun Kapoor and Sonakshi Sinha on your profile page, commenting on your cover image, display picture etc, and then revealing the date: November 10.
In recent past, Hrithik Roshan led the online promotion of his Katrina Kaif-starrer Bang Bang. He tagged various celebrities asking them to take up the #BangBangDare and interestingly, everyone except Salman Khan took up the challenge. We saw Aamir Khan, Priyanka Chopra, Ranveer Singh and several others displaying their funny bones and standing with Roshan for the promotion of his film.
With the kind of effort put in to keep the internet fans hooked, Tevar's trailer is sure to get much more attention. Watch this space for more.