Want to get rich? Meet Emraan Hashmi

  • Shalvi Mangaokar, Hindustan Times, Mumbai
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  • Updated: Apr 11, 2013 17:49 IST
  • Emraan Hashmi, Vidya Balan

    Emraan Hashmi and Vidya Balan earlier featured together in The Dirty Picture. Ghanchakkar is their second venture together. (Photo courtesy: Facebook)

  • Emraan Hashmi, Altaf Raja

    Emraan Hashmi and Altaf Raja in a still from Jholuram in Ghanchakkar.

  • Vidya Balan

    Vidya Balan's latest film Ghanchakkar however couldn't impress.

  • Vidya Balan

    Vidya Balan in a still from Ghanchakkar.  (Photo courtesy: Facebook)

  • Vidya Balan

    Vidya plays a loud, Punjabi housewife in her upcoming movie Ghanchakkar. The movie features Emraan Hashmi opposite Vidya Balan. The film is slated for release ...

  • Vidya Balan, Emraan Hashmi

    Vidya Balan and Emraan Hashmi in a still from their film Ghanchakkar. (Photo courtesy: Facebook)

Bollywood films are increasingly going for out-of-the-box promotional strategies. And looks like the makers of the Emraan Hashmi-Vidya Balan starrer, Ghanchakkar, are upping their game as well.

The film’s producers, UTV Motion Pictures, have decided to announce a nationwide treasure hunt that will give fans a chance to win Rs 1 lakh.

A source close to the film reveals, “As part of the game, they will hide the money in 16 cities across India. Like any other treasure hunt, contestants will be given clues to find it. The winner will get to take home the prize money in cash.”

Since this sort of promotional strategy has never been explored before, the production house is hoping to grab a lot of attention with this move. The event will be hosted in Lucknow, Delhi, Mumbai, Kanpur, Indore, Bhopal and Ahmedabad, among other cities.

Ask director Raj Kumar Gupta about this and he says, “The idea is to promote the film in a fun manner. Currently, the logistics are being finalised by the production house.”


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