Shah Rukh Khan sure knows how to make news. In a first-of-its-kind, the first trailer of his forthcoming film,
, which also stars Abhishek Bachchan and Deepika Padukone, will be launched on WhatsApp on August 14.
For access to the trailer, you need to drop a message, or give a missed call to +91 9819020202.
Also read: First poster of Happy New Year out
Produced by Red Chillies Entertainments Pvt Ltd and distributed by Yash Raj Films worldwide, Happy New Year is slated to hit theatres this Diwali. The film is directed by Farah Khan and also features Sonu Sood, Boman Irani and Vivaan Shah.
Also read: SLAM! de Tour is not promotion for Happy New Year, says SRK
The restriction on a WhatsApp broadcast message has been removed for this promotional campaign.
Venky Mysore, CEO of Red Chillies Entertainment (producers of Happy New Year), said, "As a company there is a special focus on constantly improving fan experience through innovation. Whether it was the first look of the movie at the beginning of the year through one of the biggest Twitter innovations with fans receiving customized posters from their favourite artists, which received close to a Billion impressions as a campaign, or the new innovations with WhatsApp & Twitter for Happy New Year, our endeavor is to delight the fans. With over 50 million active users on WhatsApp in India who every day share millions of videos & images with individual friends & groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign."
Happy New Year will release in Hindi, Tamil and Telugu languages.