Going by the rate with which actor Sushant Singh Rajput is promoting his forthcoming film Detective Byomkesh Bakshy, there is no doubt it's only going to get shriller by the day till April 3, the day the film releases.
In a first of sorts, the film's producers, Yash Raj Films (YRF) have released an unusual 'video' to promote the noir mystery: Titled Two Detectives, the eight minute-45 seconds-long video produced by YouTube channel East India Company, revolves around, no prizes for guessing this, a murder mystery!
Sushant Singh plays Kumar Jadhav, a desi sleuth, while comedian Anand Tiwari appears as an English-educated detective, James Rodricks. To keep it light, the Indian detective calls himself "public detective, KLPD (Kurla Local Police Department)", an SSC graduate who's more worried about his "chai-biscoot" than finding the murderer.
And how does he solve cases? Here's an example of his 'studies' while he's inspecting a wallet recovered from the dead body:
"Starbucks membership card, matlab Rs 300 ki coffee peeta hai, matlab pretentious. Two tickets for Birdman at two different timings, matlab he didn't get it the first time. Suhel Seth's visiting card matlab sirf bolta tha, aata jaata kuch nahi."
His 'findings' fall flat when he's told that wallet didn't belong to the dead man!
Detective James Rodricks, on the other hand, is a private detective, ex-NYPD who graduated from London School of Law, and quotes Hercule Poirot and Sherlock Holmes liberally. Our desi detective hasn't moved beyond ACP Pradyuman of Sony TV's CID.
So while examining the dead body, Rodricks blurts out criminology and forensic jargons, Sushant concludes, "Lash hai!"
Watch the video:
Think the video is funny or just another forced attempt at making you laugh? Whatever side of the divide you stand, the video has raised speculations that Byomkesh Bakshy will have some comic relief. But will it disturb the thriller's narrative? That will remain a suspense till the film hits theatres next week.
Talking about the innovative marketing strategy, Anand Gurnani, VP – Digital, Yash Raj Films said, "An edgy and sharp film like Detective Byomkesh Bakshy needs peripheral marketing that is equally sharp-witted and intriguing. With our YouTube Collaboration, we’ve attempted to do just that."
Sapan Verma, writer from East India Comedy said, "Detective Byomkesh Bakshy is a very unique film and hence we jointly decided to do a narrative sketch about detectives, something that’s never been done before in India."