Siddharth Malhotra-Shraddha Kapoor-starrer
is getting all the attention on
and otherwise. If the casting of heartthrob Siddharth as a grey character was not enough, the film's social media strategy is also doing wonders.
As the film's latest song Zaroorat was released, sung by Mustafa Zahid from Pakistan, #EkVillain went one to emerge as one of the top India trends on Twitter.
CHARTBUSTER: ZAROORAT! A song, sung by Mustafa Zahid from Pakistan for his friend Mohit Suri https://t.co/0nlwyRNY5V— Mahesh Bhatt (@MaheshNBhatt) May 27, 2014
Written and composed by Mithoon, the song has lyrics that touch your heart. The haunting number begins with a heart-wrenching cry from Siddharth and ends on a line mouthed by Shraddha: "Aye Villain!"
The song also creates anticipation for
that is set to hit theatres on June 27.
Siddharth Malhotra, Shraddha Kapoor and Riteish Deshmukh feature in the movie directed by Mohit Suri.