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What’s in the title?

bollywood Updated: Oct 17, 2010 18:15 IST
Hiren Kotwani
Hiren Kotwani
Hindustan Times
Highlight Story

Few would now that initially, the frothy rom-com toplining Deepika Padukone-Imran Khan was called Dooriyaan. After a series of brainstorming sessions, producer Kunal Kohli, co-producers Reliance Big Pictures, and first-time director Danish Aslam decided to name the film Break Ke Baad.

Apparently, they didn’t realise that the term was popular on the small screen with Bollywood hosts Salman Khan, Akshay Kumar and Amitabh Bachchan, who often said, “Milte hain ek break ke baad.”

When asked, Kohli, denying any inspiration from celebrity based TV shows, says, “The film is about a couple that decides to give each other a break. What transpires after that, forms the crux of the story. So Break Ke Baad seemed like an apt title. Fans pointed out to us through various webpages of the film that the term was famous with star-anchors.”

The filmmaker maintains that Bachchan, Salman and Kumar use the string of words because they’re probably meant to, keeping in mind the commercial interval between the show. “We registerd our title over a year ago. Now, when one hears ‘Break ke baad’, one recalls our film’s title,” reasons Kohli.

Marketing moves?
We wonder whether Kohli and his teammates drew from the guerilla marketing strategy utilized by Aamir Khan for promoting Ghajini at Rab Ne Bana Di Jodi screenings at cinema halls. “We don’t make a film for marketing. So, leave aside the notion of getting inspired by Aamir’s strategies. We had a story to narrate. So, we made a film for mass entertainment,” he says.

Padukone and her leading man Imran will soon appear as special guests and experts on Bachchan’s KBC 4. Salman’s Bigg Boss 4 is also on the agenda for promoting the film. “Imran is close Salman, who helped him promote Jaane Tu.. Yaa Jaane Naa and I Hate Luv Storys,” says Kohli. “We’re awaiting confirmation on Imran and Deepika’s Bigg Boss visit.”