Of late, Twitter has become an intrinsic part of almost all Bollywood stars’ lives. But it’s interesting to know that the micro-blogging portal can also pave the way for work in the industry.
That’s exactly what happened with newcomer Priya Banerjee, who, after working in a few Tamil and Telugu films, is set for a Hindi film debut with Aishwarya Rai Bachchan’s comeback venture, Jazba, to be helmed by Sanjay Gupta.
"Sanjay sir was still in the process of zeroing in on a girl for an integral part of the film. The film’s casting director (Honey Trehan) was yet to cast anyone, when one day, someone tagged sir on Twitter with a video featuring Priya. Since sir had some free time on hand, he — without any inkling of the video’s content or intention to cast her — saw it and was immediately hooked," says an insider.
According to the insider, Priya, who’s born and brought up in Canada, fit the part perfectly. "Actually, someone had tagged me with a video that had one of Priya’s Tamil films and a short film. I watched it, and thought she looked superb. Then, I asked my casting director to find the girl. Later, when we found out that she hasn’t signed any other Hindi film, we auditioned, and she was impressive there. She is a fine actor and plays an important role in the film," says Gupta.
This is not the only such case. Back in 2012, Arjun Kapoor bagged his first movie, Ishaqzaade, thanks to Facebook. Casting director Shanoo Sharma (for Aditya Chopra’s company) was looking for an actor to play the male lead in the film when she came across Arjun’s profile on Facebook, and immediately decided to meet him.