Even after producing back-to-back hits, Ekta Kapoor feels that the audience doesn’t trust her banner.After making a mark with hit shows on the small screen, producer Ekta Kapoor, 37, made successful films like Once Upon a Time in Mumbaai, Shootout at Lokhandwala and the blockbuster The Dirty Picture, but she believes that her home banner Balaji Motion Pictures is too young to have earned the trust of the audiences completely.
"I don’t think we have still built that reputation where people will automatically assume that a Balaji film will be very entertaining. So I am hoping that when three to four more films release, the audience will trust the banner more," she says.
“No one comes to watch Balaji films. The tickets priced at R100 and R200 are too much. People take it out from their budget, and youngsters from their pockets. They don’t come for a brand name. In films, we are only two-and-a-half years old. Before that we were doing one-offs as a company,” adds Ekta.
Her banner’s last film,Vidya Balan starrer The Dirty Picture was a super hit. The latest film is the adult comedy, Kyaa Super Kool Hain Hum.
Asked if she is scared of higher expectations after a film like The Dirty Picture, Ekta says: “That was a different film, this is different. I request the audience not to compare the two films.”
She stresses that they have tried to make the film as entertaining as possible. “My director and actors have tried not to waste the audience’s three hours and, instead, made the film entertaining. We also know when the audience rejects it, how bad it feels and when they love, how nice that feels,” said Ekta.
Kyaa Super Kool Hain Hum stars actors Tusshar Kapoor, Riteish Deshmukh, Sarah Jane Dias and Neha Sharma.